Brand Experience
Brand experience
A brand activation for Lexus at the Auckland ASB Classic centred around the “Lexus Top Speed” competition, encouraging audience participation and driving engagement, alongside curated photo moments and branded touch points. Through considered layout, signage, lighting, and display design, the experience was crafted to be intuitive and highly engaging, supporting a target of 2,500 consumer entries, increasing brand awareness, and heroing the high-performance LBX Morizo.
A premium Lexus-sponsored lounge at the ASB Classic, designed to deliver an elevated hospitality experience that reflected the brand’s luxury and performance values. The result was an immersive lounge experience that strengthened brand perception and provided a memorable touchpoint for key customers and stakeholders.
