Developed an integrated event identity that honoured the cultural richness of The Lantern Festival in Auckland, while aligning seamlessly with BNZ’s contemporary brand language. The creative approach blended traditional visual motifs with refined, modern design to create a cohesive presence across all touch points. From the key visual and large-format graphics to way finding, printed collateral, and bespoke 3D structures. The result was an immersive and culturally considered brand experience that strengthened BNZ’s connection to community.