For the FIFA Women’s World Cup 2023 touring activation, developed in collaboration with SPUR, I worked across the design and development of branded event assets, event kit, and 3D visualisations used throughout the pop-up experience. Designed to build awareness ahead of the tournament, drive ticket sales, and capture customer data, the activation toured multiple host cities and community events across New Zealand and centred around an interactive “Spin & Win” experience.This included designing branded graphics, signage, spatial touchpoints, and modular event elements, alongside producing 3D renders and visualisations to support the rollout and communication of the experience.